Scope and Opportunities of Digital Marketing in India





In simple terms, we can define Digital Marketing as the procedure of promoting goods and services online to customers. Various people employ this technique in their respective fields for increasing their profits and sales or even to create a better experience for their customers. India, after Jio is very much active in the online world of social media and the internet with almost everyone being online and connected to the internet. This clearly proves the dependence of people on the Internet these days.


Digital Marketing is mostly preferred because the old marketing strategies are not so much effective in this modern industry and in this technological revolution, the internet has taken everyone by storm. Digital marketing was thus developed to be the next age of marketing techniques which shall focus on the netizens more. This industry has been growing and developing rapidly not only in India but globally. The job market is flourishing here and booming with a 40 % growth rate and an increased pay scale. A lot of career options await here as promoting business on a digital platform is a rapid and definitive way of attracting mass audiences.


It was seen that Naukri.com which is India’s largest job portal had advertised for more than 13k job opportunities in the category of Digital Marketing in the first quarter of 2018 and it seems to end nowhere. It is so because anyone can do digital marketing. It has not so hard to learn but it is hard to master it. It belongs to those cluster of things which are easy to learn but hard to master. Below are mentioned a few advantages of taking Digital Marketing as your career option:


1.       Higher Pay Scale: Digital Marketing The industry promises a high scale pay to its employees. A candidate with a less than a year experience but proficient with tools, SEMs (Search Engine Marketing) and Google Analytics can expect an average salary of 2 to 3 lakhs. A mid-career specialist with an experience of 4 to 7 years can expect an average salary of 7 to 8 lakhs. And an experienced specialist with 10+ years experience can expect an average salary of 1 crore.  What we see here is that with every passing year of experience and knowledge, one can always find a hike in their pay.


2.       Endless Job Opportunities: The job opportunities in this industry are ever-growing. This method of marketing is eco-friendly, dependable, influential and user-engagement for business and is able to target the mass audiences. The Government in our country also supports the “Digital India” campaign and there is created more and more opportunities like startups, etc. We have witnessed a lot of digital starts up like Paytm and Zomato gains exponential growth in very few years.


3.       Increased market revenue: It is being assumed that by the year 2020, all the revenues generated from digital classifieds would be doubled and the highest revenues are expected to be around Rs. 23 billion. Because of this, all businesses shall have to be conducted online in order to maintain the same pace and increase sales thereby earning profit. This shall create a lot of job opportunities for new candidates and the dynamics of Digital Marketing shall change at a very fast pace.


4.       Affordable platform: Promoting business on a digital platform is not only reliable and eco-friendly but also quite affordable. For e.g., the creation of an ad on Facebook costs around Rs. 40 per day and the average cost per click shall be Rs. 0.52 to Rs. 2.3. This is way cheaper and convenient than printing an ad in a newspaper or a magazine. Also, conventional schemes don’t really attract customers anymore. Big industries are always looking for candidates who are able to use their marketing skills and techniques to implement certain tools as per their needs.


5.       Flexibility: Digital Marketing Industry is known for its flexibility. There are umpteen branches in this industry wherein the candidates can join as per their skills and knowledge on the tools. For e.g., Digital Marketing Executive, the highest position in this industry, SEO Analyst, Social Media Marketing Analyst, etc. depending on the experience and the knowledge and proficiency of various skills, one can opt for any of the above opportunities.


6.       Digital Marketing Institutions: There are a lot of institutions coming up as well who are willing to have a practical approach towards this industry and offering various courses in advertising and branding of products and services. Joining such institutions may help the candidates grasp the required tools and techniques which are in demand in this industry. It has also been found that 60% of professionals in this field got a job because of their certifications from such institutions and landed them with their desired job.     

The internet penetration in India has grown rapidly leaving big countries like the USA and the UK behind. Also, with the Government supporting the “Digital India” campaign, it has very much aided in creating a lot of job opportunities for people in our country. It is estimated that by the year 2020, this industry shall create 20 Lakhs jobs per year for the people. The scope of Digital Marketing is slowly and slowly growing day by day. It is known to be the most powerful way of marketing.

Digital Marketing is not only a way of E-commerce but much more than that. It is an extremely advantageous way for companies to promote their goods and services online as these online interactions with the customers help the company get both negative and positive reviews and they get to make improvements accordingly. Digital Marketing has become a pertinent part of business today and creating a lot of job opportunities for people and also a lot of scope of career growth prevails here.


Anyone trying to explore this industry shall find nothing but an exponential amount of exposure and experience. It is sure to enhance the quality of life of any person trying to navigate in this field. There is always a need for a reinvention of marketing strategies to overrule traditional and conventional ones. Digital Marketing is mostly dependent on technology and any person who is proficient with technology and required tools should definitely traverse in this industry because of its collaborative environment and its bewildering rewards.                                                                                                        


Comments

Post a Comment

Popular posts from this blog

Top reasons why it is imperative to build a website for every business

Today, we live in a digital world that moves at the speed of light. Here, trends and opinions also change at the speed of light. Business everywhere is deeply affected by the external competitive environment present in the market or sector where their products are launched. These external environments and their effects on success can be manipulated and dealt with to create the best environment for your business to succeed in. How does the internet and having a website help ? This is a major question that traditional businessmen ask when there are statements like “Businesses cannot survive without social media platforms and websites now”. The answer to the above question lies in the changing trends of the current clients and customers of every consumer sector. Living in the digital world, business has the opportunity to reach a wider client base and generate more leads via a website or an online shopping platform. Statistics show that 67% of the world’s consumers now prefer to...
Read more

"Kabir Singh"-film or not?

Image
In this article, we shall explain why Kabir Singh is neither acceptable nor art in any form. 1) The problem is not showing violence against women. That's obviously a very real depiction of the society we live in. The problem is how you show it. If you show sexual violence from the perspective of the perpetrator, as a 'quirk' of the character, then it's problematic. When you show it from the perspective of the victim, the telling of it is vastly different. It all depends on whose side the writer's sympathies lie on - the abuser or the victim. And that sympathy is not left to the interpretation of the audience, no sir. The intention of a scene (and what it wants the audience to feel) is built up not just by physical actions of the characters but also the dialogue, background music, consequences of the scene. To break it down, one would feel differently about sitcoms like FRIENDS if the laughter-tracks would be replaced by soap-operatic music. One wou...
Read more

What is Real love?

Image
"Real love doesn't meet you at your best, it meets you at your mess." I read that quote somewhere. I don't know who wrote it, but the words were so powerful that I had to remember them. 'Jab We Met' is like that one book that you had around you for quite a long time. The cover never amazed you, that's why you didn't care to open and read it. But one day you start reading it and realize how wrong you were about it! From that day on, it becomes one of your favorites! It's a movie that makes you feel good, even you don't know how. The interesting fact about this movie is that nobody expected anything from this movie. Imtiaz Ali was a flop director, Shahid and Kareena were 'Flop King & Flop Queen' who gave many disastrous flops together. But this movie made them emerge from the ashes. Till today, the fashion and dialogues of this movie are followed with pride. Geet! yes, Geet. That annoying girl, who made you fall for her child...
Read more