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Scope and Opportunities of Digital Marketing in India

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In simple terms, we can define Digital Marketing as the procedure of promoting goods and services online to customers. Various people employ this technique in their respective fields for increasing their profits and sales or even to create a better experience for their customers. India, after Jio is very much active in the online world of social media and the internet with almost everyone being online and connected to the internet. This clearly proves the dependence of people on the Internet these days. Digital Marketing is mostly preferred because the old marketing strategies are not so much effective in this modern industry and in this technological revolution, the internet has taken everyone by storm. Digital marketing was thus developed to be the next age of marketing techniques which shall focus on the netizens more. This industry has been growing and developing rapidly not only in India but globally. The job market is flourishing here and booming with a 40 % grow...

"Kabir Singh"-film or not?

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In this article, we shall explain why Kabir Singh is neither acceptable nor art in any form. 1) The problem is not showing violence against women. That's obviously a very real depiction of the society we live in. The problem is how you show it. If you show sexual violence from the perspective of the perpetrator, as a 'quirk' of the character, then it's problematic. When you show it from the perspective of the victim, the telling of it is vastly different. It all depends on whose side the writer's sympathies lie on - the abuser or the victim. And that sympathy is not left to the interpretation of the audience, no sir. The intention of a scene (and what it wants the audience to feel) is built up not just by physical actions of the characters but also the dialogue, background music, consequences of the scene. To break it down, one would feel differently about sitcoms like FRIENDS if the laughter-tracks would be replaced by soap-operatic music. One wou...